NBA - INTEGRATED
We were challenged by the NBA to create a commercial that could be updated throughout the Playoffs, when teams inevitably get eliminated. To achieve that, we created interchangeable animations and illustrations that could be swapped every week. These assets were also used for social media, OOH, t-shirts, digital banners and even socks. After the Playoffs ended, we extended the campaign into the Finals by launching a historical spot that celebrates legendary players and another one featuring the Finals contenders.
